Embracing age - How the stylist can make clients look younger
Gone are the days of the purple rinse. The anti-aging industry is booming. Anti-wrinkle creams, masks and eye creams are becoming a multi-billion dollar industry. And your clients are looking to you to make them look younger for longer.
Without spending thousands of rands on plastic surgery or botox, your client can look years younger by the time she walks out of your salon. Just with the right hair cut and using the right products.
1. Get the color right
Always enhance skintone and eye color. If your client’s skin is pale, choose a shade that has a bit of gold, copper or red in. For a red skin, choose a cool shade or a ash blonde to calm the skin down. Enhance the eyes, by choosing a hair color a shade or two darker than their eyes. If the hair color is lighter than the eyes, it tend to accentuate wrinkles and dark colors around the eyes. Women’s skin change when they get older. So you have to adapt your client’s hair color with the changes in her skin tone.
When you are young, you can choose a bold color. As we get older bold colors tend to make our hair look thinner and women older. When adding color, try and keep it as natural as possible. Naturals is exactly that, while fashion colors will give away that you are trying to cover gray.
Lots of women falsely belief it is easier to hide roots if you go blonde. Too blonde, will emphesise wrinkles and dark circles on the face. Choose the medium blondes, like a Aquerly or The Color nr 8 and lighten the ends to lift her hair away from the face.
Propably the biggest color mistake anybody can make is to try and be somebody else. Give your client what suits them, otherwise it can become a constant battle to keep the locks looking good.
Bangs are just as good as Botox in disguising forehead wrinkles. They make hair appear fuller and take attention away from thinning hair. Thick, soft beveled bangs are girlish and feminine. Also try a long sideswept fringe, which can erases years and create movement.
3. Texture, Texture, Texture
An older women’s haircut should be age defying, not ageing and you can achieve that with layers and texture. Without layers hair does not move and seem stiff, which can be ageing. Layers should always be delicate and face framing, softening a woman’s appearance, while blunt cuts can adds years. The ends need to be cut every 4-6 weeks and maintained properly to give hair that youthful appearance. An amazing product to use to keep hair young and healthy is Awapuhi Wild Ginger, especially the Awapuhi Wild Ginger Moisturising Lather Shampoo and the Keratin Cream Rinse.
Slicked back hair puts every line on display. A parting in the middle of the head can make women look old and severe. Put the parting on the side and zig-zag it for a more youthful look. Not only is the zig-zag more modern, but it also hides grown out roots. A messy bun or pony, will also deduct years from your client.
4. Embrace your Texture
Use the natural style and texture of your client’s hair. If it is curly, wear it no longer than shoulder-length. If it is longer, it tends to balloon around your head, which piles on the years. To fight the frizz, use Paul Mitchell Curls, it does not only include a shampoo and conditioner, but also Full-Circle Leave in Treatment, that hydrates and detangles, Ultimate Wave that seperates and add texture and Twirl Around that leaves curls soft, bouncy and frizz free.
Curls and Layering will make thin hair look thicker. Put texture in hair, by using a shampoo and conditioner that does not weigh you hair down, like Tigi Epic Volume Shampoo and Conditioner. If you heat style your hair, apply SO Hot to protect your hair. A simple trick to remember is to flip hair upside down and spray with a hairspray like SO Superhold Styling Lacquer. Flip hair up again and use fingers to straighten.
Hair looks healthy and younger when it is shiny. It reflects light, creating natural highlights and making the face appear radiant. Glossy Hair is a symbol of youth and vitality.
Especially in winter, heat is the enemy of shiny hair. When showering, turn the water lower and if you can, rinse your hair in cold water.
Contrary to popular belief, shampooing your hair frequently, will not rob hair of shine. The secret is to pick the right product to use. Awapuhi Wild Ginger has brought out the MirrorSmooth Kit, which not only give your hair twice the shine, but transform lacklustre locks, into soft frizz-free strands with a MirrorSmooth finish. To get results, the Shampoo, Conditioner and High Gloss Primer must be used together.
6. Embrace who your client are
We cannot emphesise this enough, but for a hairstyle to work, the woman needs to stay true to who she is. She needs to embrace her age and not try to look 21, because that will accentuate her age.
If she is comfortable with her age and who she is, it will show and she would look more youthful and confident. As a stylist we can try the best we can, but if a woman is not confident in her own skin, there is nothing we can do.