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The Amazon series has none of the potentially harmful side effects associated with other traditional hair smooting treatments. It is Formaldlehyde free, release curl up to 70% on certain hair types, eleminates frizz up to 90%, reduce drying time, have no harsh fumes, no burning eyes, can last up to 4-5 months and have Cystine protein that replaces Keratin. A more natural and healthy Brazilian alternative. Defenitive for the health conscious stylist, who cares about the health of him or herself and clients.